[Vorkunov] NBA to release schedule on time despite LeBron James’ extended free agency
SRC: https://www.nytimes.com/athletic/7468865/2026/07/28/nba-schedule-release-lebron-james-impact/
With James choosing Philadelphia on Friday, the NBA can get to work in finalizing its 2026-27 schedule. Even at 41 years old, he remains a key component of the NBA’s broadcast plans. While James’ delayed decision slowed down NBA business, the league still expects to announce its schedule in mid-August as it historically has, according to a league spokesperson. But it seems that it has at least impacted the process.
In the past, the NBA has usually waited to sit down with executives from its media partners until the first half of July, then build out the rest of the schedule, Wasch told The Athletic years ago. It then relied on schedule-optimizing software to make schedules that could fit the parameters it needed. The number of options could initially stretch into the billions as the league winnowed down the choices.
But the later a star player, let alone James, makes his decision on a team, the harder it gets for the league to finish the schedule.