Source: https://pr.nba.com/nba-team-partnership-ticket-sales-service-awards-2025-26-season/

The National Basketball Association (NBA) today announced the winners of its Team Partnership and Ticket Sales & Service Awards for the 2025-26 season, which collectively celebrate teams who display creativity, innovation and excellence across fan engagement, partnerships, social impact and ticket sales.  The league also recognized teams that distinguished themselves as part of AI Studio – a program dedicated to supporting teams in leveraging AI tools to improve fan experiences.

• NBA Team Partnership of the Year Award and NBA Premium Experience of the Year Award – Cleveland Cavaliers: The Cavaliers won the NBA Team Partnership of the Year Award for their one-of-a-kind partnership with Redfin, making Rocket Arena the largest home listing ever on Redfin.com through an immersive, community-driven campaign.  Through the NBA Premium Experience of the Year Award, the team was also recognized for HIPP, an invite-only membership club built around a one-of-a-kind hospitality space inside Rocket Arena, delivering ultra-personalized service, luxury amenities and curated experiences.

• NBA Team Partnership Innovation Award – LA Clippers: The Clippers were presented with the NBA Team Partnership Innovation Award for their immersive partnership with Candy Crush that transformed live gameplay into an interactive in-arena fan experience.

• NBA Team Social Impact & Inclusion Award – Philadelphia 76ers: The 76ers were presented with the NBA Team Social Impact & Inclusion Award for their partnership with Bank of America that empowered local entrepreneurs and strengthened Philadelphia’s small business community.

• NBA Team International Strategy Award – Orlando Magic: For the second consecutive year, the Magic received the NBA Team International Strategy Award, which celebrates the team with the best International Team Marketing Program strategy and partner platform.

• NBA New Sales Campaign of the Year Award – Detroit Pistons: The Pistons were awarded the NBA New Sales Campaign of the Year Award for an innovative, data-driven campaign that combined cross-department collaboration, creative ticket offerings and unique fan engagement strategies.

• NBA Membership Program of the Year Award – Charlotte Hornets: The Hornets were presented the NBA Membership Program of the Year Award for their innovative Hive Society membership program, which leveraged personalization, year-round engagement and exclusive member experiences to deepen fan loyalty and enhance the season ticket member experience.

• AI Studio Honorees – Houston Rockets and New Orleans Pelicans: The Rockets and Pelicans were recognized for demonstrating innovative and impactful use of AI.