Death of the cheap seat: How sports figured out they could charge you almost anything for a ticket
I wonder if Taylor Swift helped accelerate the death of the cheap seat.
The Eras Tour showed just how much fans were willing to pay for live events, and sports teams seem to have taken notice. Between dynamic pricing, premium experiences, and data-driven ticket sales, it feels like the days of affordable seats for average fans are disappearing.
Is this simply supply and demand at work, or did mega-events like Taylor Swift’s tours help convince the entertainment and sports industries that they could charge almost anything and still sell out?