LeBron James, Los Angeles Lakers: 2.85B
Victor Wembanyama, San Antonio Spurs: 2.43B
Luka Dončić, Los Angeles Lakers: 2.11B
Stephen Curry, Golden State Warriors: 1.87B
Nikola Jokić, Denver Nuggets: 1.23B
Shai Gilgeous-Alexander, Oklahoma City Thunder: 1.14B
Kevin Durant, Houston Rockets: 1.03B
Anthony Edwards, Minnesota Timberwolves: 982M
Cooper Flagg, Dallas Mavericks: 963M
Austin Reaves, Los Angeles Lakers: 696M

Source: https://www.nba.com/news/10-most-viewed-players-nba-platforms-2025-26

ilikesportany | Lakers

119 | 7 hours ago

Lebron James is and will always be the face of NBA while he is still playing.

[deleted]

1 | 7 hours ago

[deleted]

ilikesportany | Lakers

3 | 7 hours ago

Edited the comment.

Adsex

-46 | 6 hours ago

Wembanyama already took over by the latter half of the season. It will be interesting to see how Flagg does once the novelty wears off.

PuzzleheadedStar1002 | Lakers

4 | an hour ago

lebron literally missed 20% of the games this season.

coolmentalgymnast | Spurs

1 | 17 minutes ago

So did Wemby. Lebron has played more minutes than Wemby. Yall kept bringing that stat up. Now it doesnt matter huh?

DukeOfStuff_ | Timberwolves

89 | 7 hours ago

3 lakers

Capital-Session-5435

10 | 7 hours ago

3 beachers

arinawe

64 | 7 hours ago

Austin Reaves

iwannabe1two

38 | 7 hours ago

Honourable mention to Jaden Ivey and his livestreams.

First-Throat-877

37 | 7 hours ago

huh I can’t believe more people arent watching Cam Whitmore

NightwolfGG | Lakers

26 | 7 hours ago

Steph and LeBron would’ve been even higher if not for their injuries. They didn’t even play against each other this season, and those games specifically are always good ones to watch/clip.

Feels like Steph missed the whole second half of the season, and LeBron the whole first half. Yet both still near the top. I’m definitely biased because I grew up watching them duel in the finals year after year, but I’m gonna be sad as shit when they’re out of the league.

As great as a lot of that generation is, LeBron and Steph are on another level in terms of cultural significance. Somewhat KD too — those 3 in particular are gonna be the 2010s historical staple of players to never be forgotten, like Wilt/Magic/Bird status of legendary.

Sharp-Selection-3541

22 | 7 hours ago

Mo Gueye

Chessh2036 | Hawks

6 | 7 hours ago

My GOAT

Sharp-Selection-3541

4 | 7 hours ago

True ball knower. Respect.

2-59project | Pacers

2 | 4 hours ago

I’d like to see more of that guy

TheMoonIsFake32 | Timberwolves

23 | 7 hours ago

The great coverup of Joe Ingles monumental worldwide popularity begins…

Abyss333333 | Toronto Huskies

19 | 7 hours ago

NBA is mad lucky that they have Wemby to continue the star train from Jordan -> Shaq -> Kobe -> LeBron-> Curry.

MLB had such a bad time for a decade till Ohtani came around that people kept talking about how the sport is constantly dying

gratitudeisbs | Lakers

19 | 7 hours ago

Not super unlikely that Curry retires before Lebron

DaJuggerHobbit | Hawks

2 | 7 hours ago

Trout says hi.

Abyss333333 | Toronto Huskies

17 | 7 hours ago

Trout wasnt a mainstream name, sadly. Before Ohtani, it was probably Jeter/ARod

just_one_random_guy | Lakers

7 | 7 hours ago

Arguably he was the face, but at the same time the Angels haven’t made the playoffs since 2014 or so, kind of hard to be the face when you haven’t been to the postseason in well over a decade

TheMoonIsFake32 | Timberwolves

4 | 5 hours ago

In terms of fame, which is this whole discussion, Trout’s peak wasn’t even close to Ohtani. Ohtani is easily the most famous baseball player in America, and from what ive heard might be the most famous person in all of Japan

TheGoatPurdy | Warriors

-1 | an hour ago

Most famous athlete in the world*

Objective-Product361

0 | 4 hours ago

Boxing’s Naoya Inoue is also super famous in Japan.

MatchAffectionate951

-6 | 7 hours ago

Add a -> wemby

DeCzar

6 | 6 hours ago

That’s literally his point bro

MatchAffectionate951

0 | 6 hours ago

My eyes missed wemby for some reason

YaBoiCW | Hornets

15 | 6 hours ago

If we include 6’7, Lamelo clears this whole list.

ThrowRa-zucchinizzc

3 | 6 hours ago

How many views he got

nowhathappenedwas | NBA

6 | 6 hours ago

Not a great showing by the East.

PM-ME-UR-B00BYS | Vancouver Grizzlies

4 | 6 hours ago

I miss Ja Morant man

kapesaumaga | Mavericks

3 | 6 hours ago

So nice to see Flagg in the top ten.

Riskybusiness622

1 | 26 minutes ago

I think the question of who the next face of the nba will be is answered.

10 Most-Viewed NBA Players on Social, Digital during 2025-26 Season: