Unfortunately the answer is social media. Every thing in the world runs on social media and a circle profile picture.

The first wolves logo was in the shape of a basketball (90’s)? If anything, the “new” logo is a callback to the first one.

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It’s the stupidest rule. Imagine if every NFL team had to have a football or every MLB team had to have a baseball.

Why sports logos are boring now

How else are you going to know what sport it is?

branding needs to be more versatile than ever in this media environment. probably helps

NBA is going for shields, to create uniformity amongst the teams.

Because Adam Silver

When they first started moving toward circle logos, the popular theory was that they were moving toward soccer style jersey ads, so they needed to build up brand equity in a smaller logo. Eventually we got the sponsorship patch, so maybe it just didn’t pan out the way the league hoped.

It’s so you know what sport they’re playing when you go watch them!

I’m in the same boat; Definitely like the colors, don’t like the wolf design.

I kinda like the derpy wolf better than the corporate wolf.

Still don’t know why the logo needs to be a basketball when we got the growling logo tho.

It looks like it’s begging for a treat and not howling.

definitely the right direction but damn the wolf lost some weight

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To be fair, the official one hasn’t released yet. That website just recreated it from the bad photo of the hoodie so it might look a bit different.

I like neither

Thunder branding is absolute garbage. 0 soul

Best team in the league with absolutely no sauce is crazy

Y’all dont even have those vertical Thunder worded jerseys anymore 

Y’all and the Pistons need a rebrand so bad 

At first I read it as will become a bonsai.

I like it.

I hate the weird super saturated colors you see on new logos, the current elves logo is a good example of that.

But I really like the colors on this one and the more old school look.

The actual Brand is much much better.

But people think that Logo = Brand.

I learn that usually when something new is revealed and Redditors are lukewarm about something, it usually ages well.

It is a pretty good logo. I think it is an upgrade compared to the current

this article’s over 10 years old but the rule is probably still true

The league prohibits reusing “legacy marks” as primary logos, since that would cannibalize a separate revenue stream for vintage goods

https://grantland.com/the-triangle/the-definitive-nba-logo-rankings/

New logo = new merch sales

maybe ?

Looks more like an ode to the Laetner era or early KG maybe.

More circle slop

League rules forbid going back to an old logo as your current mains

If by “someone,” you mean “everyone” lol

I prefer the OG unis

Theirs are better, this is G League shit

Probably at the same time as changing everything else about their branding?