NBA drops Pepsi and switches to Coca-Cola as their official sponsor. Sprite will return as the official soft-drink of the NBA, Starry is gone.
North American basketball’s elite NBA has announced a new global partnership with beverage giant Coca-Cola that will see its Sprite brand return as the league’s official soft drink.
The multi-year deal begins immediately and will see Coca-Cola’s lemon-lime soda brand take over from Starry, the citrus drink of rival beverage giant PepsiCo, with Sprite set to appear at several moments this season before the partnership kicks off in full for the 2026-27 season.
Source:
https://www.sportcal.com/news/nba-swaps-pepsico-for-coca-cola-as-official-soft-drinks-partner/