[McCarthy] The NBA and NBC are discussing adding a 1v1 or 2v2 tournament to All-Star weekend festivities. NBC are also working with Vince Carter to study rejuvenating the Slam Dunk Contest.
After tweaks to the All-Star Game helped result in the event’s highest viewership in 15 years, the NBA and media-rights partner NBC are now turning their attention toward All-Star Saturday.
NBC Sports executive producer Sam Flood told Front Office Sports that the network is already making pitches to improve the Saturday festivities, which suffered from yet another lackluster Slam Dunk Contest after the 3-Point Contest and Shooting Stars competition. Potential options include the addition of a fourth event, such as a 1-on-1 or 2-on-2 tournament.
…
Now the NBA and NBC are already looking toward 2027, and specifically, Saturday night.
While the network is already eyeing a fourth contest, the struggling dunk contest is expected to remain a staple. That doesn’t, however, mean that it won’t be without potential changes, with Flood revealing that former champion turned NBC Sports analyst Vince Carter is studying how to rejuvenate the contest.
“He’d love to help any way he can to get the same kind of caliber of dunkers that he had back when he was competing against the best of the best,” Flood says.
https://frontofficesports.com/nba-all-star-nbc-format-changes/