NBA viewership is booming
https://www.nba.com/news/nba-cup-group-play-2025-viewership-up-90-percent
Emirates NBA Cup Group Play viewership up 90% year-over-year More than 40 million people in the U.S. watched Group Play games across Amazon Prime Video, NBC/Peacock and ESPN.
Adam Silvas move to Amazon , NBC is just showing how cable locked out a lot of people from watching . I still don’t watch anything on ESPN or NBA pass