Despite rebranding back to their original name, the Charlotte Hornets have been just as bad as the Charlotte Bobcats.
Declining attendance, lack of profitability, and the lack of popularity in their identity were reasons why the Bobcats rebranded back to the Hornets after 10 seasons. Here is a summary of the Bobcats and Hornets 2.0:
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2004 - 2014: The Charlotte Bobcats existed for 10 seasons, from their inaugural season in 2004–05 until their final season in 2013–14. They ended with 293 wins and 511 losses, giving them an overall winning percentage of .364. They also made the playoffs twice in this span (both sweeps).
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2014 - present: Since their rebrand 11 seasons ago, the Charlotte Hornets have amassed 358 wins and 517 losses, giving them an overall winning percentage of .409. This includes 1 playoff series appearance (lost 4-3 to Miami in 2016), and two play-ins.
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Over the last 21 years, Charlotte has struggled to build around their key players effectively, missing out on strong complementary pieces or veteran leadership, leading to this perpetual cycle of mediocrity. This is unlike the Charlotte Hornets of the 90’s and early 2000’s who were competitive and made the playoffs fairly regularly in their brief history the first time around.